OBJECTIVE/ PURPOSE OF THE JOB:

This position leads the development and deployment of category strategies that drive business growth, in-market excellence, and competitive advantage. The role manages the designated category’s performance across channels, identifying key growth opportunities and ensuring flawless execution of sales business plans through close collaboration with cross-functional teams and external Principals. As the internal expert for the category, the Market Strategy & Planning Manager builds data-driven strategies, manages forecasting and budget planning, and ensures alignment across stakeholders to deliver best-in-class execution, sustainable growth, and increased market share.

KEY RESPONSIBILITIES:

Category Management / Expertise and Strategies

Obtains the needed knowledge regarding the category strategies and key business driver.

Obtains full understanding of the category performance by channel and spot on the key opportunities.

Ensures the deployment of category strategies (dpsm) by cbd teams

Analyses and have clear picture of competitive information and activities

Leads the internal deployment of the plans to maintain category competitive edge

Searches and re-applies proven success models

Contributes to business and budget planning for the category

Serves as an internal category expert

Principal Management:

Serves as a contact person for the Principals MS&P

Works proactively with the Principals and Brand Management Teams on developing aggressive sales business plans in order to achieve the desired results

Manages the day-to-day relationships with MS&P of the Principals in order to ensure flawless execution of the initiatives Master Plan

Deployment of Sales Business Plans

Develops the internal initiatives execution plan by channel in alignment with the CBD Team Leaders

Obtains the necessary budget from Principals (tfis) and manages the funds internally

Puts in place the right tools that will ensure flawless and superior execution of sales business plans targeting BIC (best-in-class) execution

Communicates the plans to CBD effectively to ensure fast and quality executions

Trains and rolls out category knowledge to the CBD organization and prepares post-event documentation (Field Initiative Recap)

Forecasting

Provides the Demand function with volume sales forecast in order to ensure optimum levels of inventory

Performs other tasks as delegated by superior

JOB REQUIREMENT

BS Degree; preference for those with a degree in Business Mgt., Marketing, Bus., Admin. from leading universities.

Minimum 3 years of CBD experience; competitive knowledge of trading area & local market trends; ability to use best-practice business tools & standards; highly proficient in MS Office Tools.

Thinks and acts decisively

Leverage Mastery (business acumen & technical mastery)

Innovates and reapplies

Builds diverse, collaborative Relationship

Grows capability

In touch

Embraces change

Operates with discipline