About The Role

The Loyalty Campaign Officer is responsible for supporting the execution of the loyalty strategy driving revenue and loyalty KPIs including redemption, collection, penetration, acquisition, and average transaction value (ATV) from known customers. The role will work closely with the Loyalty Campaign Specialist, Head of Loyalty and QR Loyalty team (who own the customer and management of execution in all Privilege Club channels) to collaboratively execute campaigns and projects delivered across both QR and channels and systems. The role will also work closely with the Retail and F&B Operations teams to support training and communication needs for all loyalty processes delivered.

• Along with key stakeholders, support execution of key campaigns and projects, as well as delivery of the agreed overarching retail loyalty strategy to drive loyalty performance metrics including collection, redemption, revenue, penetration and ATV, leveraging the expertise of Retail, F&B, Digital, IT and
• Support the creative process for campaigns with internal and external agencies, to ensure campaign delivery in accordance with an agreed creative campaign brief.
• Work with the QR Personalization Team to support on the co-ordination and delivery of personalized Retail & F&B campaigns.
• Support the delivery and ongoing evolution of always on Avios currency activity across HIA to increase awareness of the Avios proposition at.
• Co-ordinate the execution of Privilege Club acquisition at HIA to increase volume of known customers across QRG enabling deeper personalization of campaigns.
• Collaborate with QR Loyalty Proposition team to execute Privilege Club proposition enhancements implemented at.
• Manage creation of weekly reports to share with key stakeholders to review performance.
• Collaborate with QR Loyalty on Campaign Reports to collate all channel and commercial metrics to review performance.
• Support evolution of a test and learn approach to campaign optimization.
• Support completion of all campaign reporting via presentations and use of data to provide recommendations for future activity.
• Become the Operations Champion with a full understanding of the POS systems used in Retail and F&B
• Co-ordinate delivery of materials required for the evolution of the Avios & Privilege Club training programs for Retail & F&B teams.
• Create regular and insightful updates for the Operations Teams on Loyalty performance to drive focus and KPIs.
• Support on execution and deployment of campaign assets within Retail stores and F&B outlets
• Support the initiation phase and delivery of IT projects by creating documentation to detail the desired customer outputs and the capabilities the project is planned to deliver.
• Perform other department duties related to his / her position as directed by the Head of the Department

Qualifications About you

The Successful Candidate Will Have The Following

• Bachelor’s Degree or Equivalent
• Minimum 3 years of relevant experience
• Fluent in spoken and written English.
• Intermediate understanding of dashboard reporting tools e.g. Power BI.
• Good understanding and enthusiasm for the airline industry.
• Excellent verbal and written communication skills to effectively interact and build rapports.
• Ability to understand customer data and communicate it in a concise and relevant way.
• Strong time management and prioritisation skills with an ability to handle fast paced delivery and multiple priorities.