We’re on the lookout for a creative, social-first storyteller to join our award-winning Marketing team at Hilton Doha The Pearl. As our Social Media Executive, you’ll shape how we share our story with the world – bringing to life the energy, people, and experiences of our urban lifestyle resort across every channel. Think beach vibes at Sol, luxe escapes at eforea Spa & Health Club, buzzing nights at our restaurants, bars, lounges, and endless moments worth sharing.

What will I be doing?

• Build creative, culturally relevant social media plans that grow brand reach and positive sentiment through fun and engaging content.
• Co-own content calendars for the hotel and its venues (restaurants, bars, lounges, cafe, and spa), ensuring timely and optimised publishing across platforms (Instagram, Facebook & YouTube).
• Capture photo and video content with confidence, edit to a high standard, and deliver scroll-stopping final assets in a timely manner.
• Prepare monthly reports on social media performance, delivering insights and actionable recommendations.
• Stay ahead of platform updates, trends, and innovations, bringing fresh ideas and references to enhance our strategy.
• Boost engagement through timely, brand-aligned responses and proactive community management.
• Support influencer collaborations, create behind-the-scenes content, and coordinate with internal teams for seamless execution.
• Analyze competitors and social trends to inform calendars and campaigns.
• Present data-driven results and creative ideas to the wider team, ensuring our social strategy remains innovative and impactful.
• Confidently use social media analytics and tools including but not limited to Google Analytics, Meta Business Suite Sprinklr – training provided as needed.
• Collaborate with design, marketing, F&B, and spa teams to ensure cohesive messaging and visual consistency.
• Community management – replying to guests’, questions comments and reviews in a timely manner.
• Being aware of communications from the Hilton Social Team when it comes to crisis communications, announcements and social media recommendations
• Following enterprise and brand guidelines and best practices to optimize social media presence, while paying close attention to legal guidelines

What are we looking for? As a Social Media Executive you live and breathe social media, camera-ready, and always one step ahead of the algorithm. You know how to tell a story in 15 seconds, you’re curious about what makes content viral, and you’re not afraid to experiment with new formats. You thrive in a fast-paced, creative environment and bring energy, ideas, and a fresh perspective to everything you do.

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 2+ years’ demonstrated experience in social media, content, and digital platforms, ideally within hospitality, lifestyle, media, agency or creative industries.
• Strong understanding of major platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) with a portfolio of examples of previous work.
• Skilled in content creation across photo, video, and written formats.
• A natural storyteller with excellent copywriting skills and a flair for visual storytelling.
• Proficient with Adobe Creative Cloud, Canva, CapCut, and/or similar editing tools.
• You thrive on collaboration – working seamlessly with our marketing team and internal stakeholders to craft content that delivers impact and drives results.
• Familiar with influencer marketing and experience working with creators or brand ambassadors.
• Exceptionally organised, proactive, and able to manage multiple brands and priorities with ease.
• You’re naturally curious and want to challenge the status quo by bringing your own ideas to the fore – we welcome innovative ideas from all areas of the business.
• Flexibility is key. The role will require working weekends or public holidays to capture moments when our guests are most engaged.