
That's Living
Duties & Responsibilities:
- Developing, managing and designing digital media campaigns according to business goals
- Planning, development and execution of digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverable
- Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
- Work with marketing team members in the development of content for brands’ Web sites including copy, merchandising, banners, and promotions
- Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal
- Manage PPC advertising campaigns within the approved budget
- Review new technologies to keep the company at the forefront of developments in digital marketing
- Stay current with marketplaces and trends to ensure top-rated seller status
- Attend IRCE, Prosper or other industry conferences/tradeshows
Qualification & Requirements:
- Bachelor’s degree or diploma in Marketing related field
- Minimum 2 years of experience in a similar digital marketing role
- Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
- Outstanding communication skills across numerous platforms including written, verbal and multi-media
- Strong understanding of current online marketing concepts, trends, strategies and best practices
- Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
- Proficiency in Microsoft Office suite required
- Proficiency with different social media platforms (Instagram, Twitter, Pinterest, Facebook and LinkedIn)
- Highly motivated and can work independently, detail oriented, organized and efficient
- Team player; ability to work well and be flexible within the marketing team and other departments
- Creative problem solver, passionate about winning and achieving results