Core Responsibilities:

• Perform keyword research and competitive analysis
• Participate in SEO new business pitches
• Understand and implement technical SEO audits and changes
• Execute on-page optimizations
• Implement changes in content management systems (CMS)
• Manage content production by managing external writers (or collaborating with content writing teams), and supporting them on SEO
• Develop and implement backlink strategies
• Devise and execute methods to track, report, analyze and improve SEO performance
• Collaborate with SEO managers and other in-house marketing teams
• Work with developers and product teams to implement necessary features and changes
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders
• Serve as the key SEO expert/advocate at the agency
• Keep up-to-date with the latest SEO trends, strategies and algorithm changes

Requirements:

• 2+ years of experience working in SEO
• Strong understanding of SEO best practices
• Experience working with SEO tools including Google Search Console, Google Analytics, Semrush, and Screaming Frog
• Experience with technical SEO
• Excellent writing skills
• Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
• Passion for SEO and internet marketing
• Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
• Data-driven and analytical
• Attention to detail
• Self-motivated as well as team-focused

Desirables:

• Experience with and/or understanding of other marketing channels (e.g. PPC)
• Comfortable working with popular CMS’ (e.g., WordPress or Magento)
• Strong writing skills
• Curious; enjoys learning new things