Marketing Officer – ACS International School

  • Full Time
  • Doha, Qatar
  • Applications have closed

ACS International School

ACS Doha is looking for a Marketing Officer – Digital and Campaigns to drive enrolment and engagement amongst key audiences through effective digital and marketing campaigns and activities. They will be responsible for delivering a world-class digital presence for ACS Doha ensuring it maintains its super-premium market position. They will build, manage and track effective campaigns working hand in hand with the Admissions team to manage the customer journey from inquiry through to conversion.


  • Inputs into the marketing strategy which is led by UK Head of Marketing & Admissions
  • Leads campaign planning for online and offline activities to drive enrolment in line with business objectives
  • Inputs into the production of annual marketing plan and expenditure
  • Informs key stakeholders of key competitor digital and campaign activities and recommends appropriate actions to ensure ACS remains current and competitive
  • Following the agreed direction of Digital Marketing Manager and in collaboration with Dean of Admissions, manage ACS Doha web pages and improve efficiency and SEO
  • Oversees all website content and ensures it is on the brand on strategy for ACS but also on strategy for Doha’s local messages
  • Develop and execute a social media marketing plan (Facebook, Instagram, LinkedIn, Youtube & Twitter if used) under the direction of Digital Marketing Manager UK to deliver a world-class social media presence for ACS Doha
  • Monitor and drive engagement in forums and recommend action where required to improve ACS Doha’s profile and ensure ACS Doha online reputation
  • Build an understanding of the Doha market and ACS relative position and ensures up to date information on the digital performance and activities of all key ACS competitors

Qualifications & Experience

  • Educated to Degree level and or qualification in marketing
  • Able to read, write and communicate to a native level of proficiency in English essential
  • Good writing style especially important
  • Previous Marketing experience essential, especially in marketing plans, managing campaigns, events and activities
  • Good practical experience of delivery through Marcomms channels, digital and traditional media
  • Strong agency and supplier management skills
  • Experience of working collaboratively and cross-functionally
  • Good IT skills – Word, Excel and PowerPoint packages, email, social media, CMS
  • Able to communicate in Arabic an advantage
  • Previous experience in the education sector an advantage

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