Role Summery

Engagement specialist to manage all Marketing and Communications of the Loyalty Program.

Main responsibilities shall include:

• Develop and implement all program communication and content targeting to program members and partners for all products under the loyalty program
• All preparation and alignment for communication updates on channels: Website, App, social media, Search engines, Mobile marketing, Marketing Collateral, Newsletter, ATL and BTL communication
• New Partner and Promotion launches
• Reach out to BI/Ops team for data and prepare targeted Engagement campaigns
• Coordinate with Partnership team for any potential campaign to run or discuss with existing partners · Prepare Loyalty Campaigns for review by management and mapping campaigns for the execution through channels
• Execution and evaluation of all campaigns: New Partner Launch, Partner Promotion, Seasonal Promotion, Collaboration Campaigns, Program Promotion
• Post Campaign Analysis and reports submission
• Carry out any additional tasks, projects or responsibilities as may be assigned by supervisor, reporting manager or management from time to time.

Key Competencies and Experience Required for the Role

• Experience in a digital marketing or campaign management role with relevant rewards industry experience.
• Comfortable with data and analyzing the results of marketing campaigns.
• Understanding of Consumer-facing services across a multi-channel customer services solution.
• Understanding of Loyalty Services and CRM
• Confident communicator – ability to liaise and negotiate across the business and externally.
• Drafting quality presentations and infographics
• Can-do- attitude, team player and willing to go above and beyond.
• Minimum 5-7 years in communication and digital marketing role. Preferably within Telecom industry.