Senior Marketing Manager – Middle East | Michael Page

Company: Full Time Jobs in Qatar
  • Location: Doha, Qatar View on Map
  • Date Posted: September 11, 2023
  • Salary: Negotiable

About the job

About Our Client

This role is responsible for the design and successful execution of our client’s marketing strategy in the Middle East. With a focus on brand positioning, go-to-market campaigns to drive customer acquisition, and developing strategic sales and marketing channels. Partnering with the regional sales and business development teams, it will play a critical role in helping to grow the business within the region.

Job Description

Your key responsibilities will be:

  • Work with the regional sales and business development team to develop the marketing plan and budget aligned to the sales targets.
  • Oversee the implementation of the marketing plan, including ABM campaigns, events, digital marketing, webinars, PR and social media, setting goals and targeted revenue contribution focused on lead gener
  • Ensure marketing campaigns are executed to the highest quality standards positioning our client as a regional and global market leader.
  • Identify potential strategic partners in the public and private sectors to create new lead generation channels alongside the country sales managers.
  • Work closely with the delivery team to develop and promote new products.
  • Monitor and evaluate the competitive environment and trends to ensure plans and activity are relevant to the market and the needs of the business.


  • Maintain knowledge on current and emerging customer markets.
  • Coordinate marketing efforts to broaden and boost the regional awareness of our client as a leader in global digital skilling.
  • Monitor user experience and develop strategies to analyze future requirements for new products and assist to prepare appropriate market strategies to drive efficient return on investments.
  • Ensure brand message is strong and consistent across all channels and marketing efforts.
  • Prepare and manage budgets.
  • Measure and report on the ROI of marketing investments in terms of conversion rates along the funnel and pipeline achieved.

The Successful Applicant

  • To be a successful applicant for this role:
  • Proven experience building and growing B2B tech brands within the Middle East
  • Minimum marketing experience in relevant sectors of 7-10 years
  • A sound understanding of marketing principles and practices and the ability to demonstrate success in bringing sales and marketing together for maximum effectiveness.
  • Experience identifying and developing new sales channels through strategic partnerships with the public and private sectors.
  • Account-Based Marketing (ABM) experience developing high-touch marketing plans in line with strategic objectives.
  • Track record of generating strong pipeline of marketing qualified leads and direct revenue contribution through new logo acqusition
  • High level of project management and cross-functional collaboration skills
  • Leadership skills with the ability to set and prioritize goals.
  • Able to balance strategic planning with day-to-day execution.

What’s on Offer

USD 120,000 per annum

Private company benefits in line with Qatar employment law

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