About Our Client

This role is responsible for the design and successful execution of our client’s marketing strategy in the Middle East. With a focus on brand positioning, go-to-market campaigns to drive customer acquisition, and developing strategic sales and marketing channels. Partnering with the regional sales and business development teams, it will play a critical role in helping to grow the business within the region.

Job Description

Your key responsibilities will be:

• Work with the regional sales and business development team to develop the marketing plan and budget aligned to the sales targets.
• Oversee the implementation of the marketing plan, including ABM campaigns, events, digital marketing, webinars, PR and social media, setting goals and targeted revenue contribution focused on lead gener
• Ensure marketing campaigns are executed to the highest quality standards positioning our client as a regional and global market leader.
• Identify potential strategic partners in the public and private sectors to create new lead generation channels alongside the country sales managers.
• Work closely with the delivery team to develop and promote new products.
• Monitor and evaluate the competitive environment and trends to ensure plans and activity are relevant to the market and the needs of the business.

• Maintain knowledge on current and emerging customer markets.
• Coordinate marketing efforts to broaden and boost the regional awareness of our client as a leader in global digital skilling.
• Monitor user experience and develop strategies to analyze future requirements for new products and assist to prepare appropriate market strategies to drive efficient return on investments.
• Ensure brand message is strong and consistent across all channels and marketing efforts.
• Prepare and manage budgets.
• Measure and report on the ROI of marketing investments in terms of conversion rates along the funnel and pipeline achieved.

The Successful Applicant

• To be a successful applicant for this role:
• Proven experience building and growing B2B tech brands within the Middle East
• Minimum marketing experience in relevant sectors of 7-10 years
• A sound understanding of marketing principles and practices and the ability to demonstrate success in bringing sales and marketing together for maximum effectiveness.
• Experience identifying and developing new sales channels through strategic partnerships with the public and private sectors.
• Account-Based Marketing (ABM) experience developing high-touch marketing plans in line with strategic objectives.
• Track record of generating strong pipeline of marketing qualified leads and direct revenue contribution through new logo acqusition
• High level of project management and cross-functional collaboration skills
• Leadership skills with the ability to set and prioritize goals.
• Able to balance strategic planning with day-to-day execution.

What’s on Offer

USD 120,000 per annum

Private company benefits in line with Qatar employment law