About the job
A digital campaign manager is responsible for managing and executing lead generation, online media development, and social media marketing campaigns.
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
Create digital ads/ campaigns online but are not limited to:
1. Ad manager [Facebook, Instagram]
2. Tiktok Ads
3. Youtube ads
4. Snapchat ads
5. Google ads etc
Source, execute, optimize and evaluate all elements of each media campaign. Be the bridge from strategy to execution- including budgeting.
Make real-time optimizations and edits to the online campaigns based on constant measurement and feedback, especially with digital plans.
Provide monthly ad reports with recommendations for future plans.
Create lead-generating ads to drive sales through campaigns.
Stay up to date with current marketing and digital trends and any changes that may boost campaigns.
Work with the design and marketing team to source materials for effective ads online.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.