Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

• Create and draft concepts for promotions and campaigns.
• Create and update posting schedules.
• Create consistent, meaningful content stories on all social media channels.
• Create content for all social handles.
• Create a detailed calendar of Ad themes, events, holidays, and campaign timelines.
• Create, develop, and implement content for a website using the WordPress platform.
• Create direct message campaigns.
• Create dynamic written, graphic, and video content.
• Create engaging content that is disseminated across various channels.
• Create, manage and oversee social media content creation and distribution.
• Create monthly reports on media coverage and analytics.
• Create online ads for search and social platforms.
• Create campaigns using Google Ads to generate business leads and create campaign reporting.
• Create social content, including photography, graphics, and short-form video.
• Create social media posts on a timely basis for us and our clients.
• Create social media promotional plans and manage a content calendar.
• Create, test and launch conversion assets with proper tracking to assist in generating leads.
• Develop design and maintain the website
• Prepare and proofread a wide range of deliverables, documents, and ad copies.
• Produce content for both print and web, including brochures and PowerPoint presentations.
• Produce creative materials such as signage, posters, handouts, and various other marketing.
• Provide high-quality and accurate photographs of custom shade appointments.
• Provide monthly statistics to Executive Directors
• Provide recommendations for social media content.
• Provide reports that describe the success of each campaign.
• Provide studies and analytics on social media performance.
• Provide support on the operational side and to the marketing team.