As the E-commerce Content Specialist, you will be responsible for sustaining a high level of shopper conversion & experience within QDF eStore via developing & maintaining appealing & engaging content for the eStore visitors, keeping the QDF Product Catalogue & web-site pages up-to-date, securing completeness & timeliness of product information, and overseeing the involved 3rd party solution providers & their operations.

Key Accountabilities include, but are not limited to:

• Track & implement product list & product information updates to keep the QDF Product Catalogue complete & up-to-date
• Source assets & textual content from brands and/or oversee their creation/adaptation by agency partners/creative marketing team to provide high-quality Basic, Advanced & Rich eContent for online shoppers
• Harmonize & enrich textual product content to maintain a high level of data clarity & accuracy within the QDF Product Catalogue
• Develop and update product attribute specifications and QDF E-Content standards based on competitive research, benchmarks, and channel/category trends to keep QDF’s online offer relevant & appealing to customers
• Perform PIM (Product Information Management) content & eShop engagement analytics to identify and action needs for improvement within area of responsibility
• Liaise with the selected PIM provider to maintain a high level of service & up-to-date PIM configuration, oversee respective work-flows
• Maintain & manage an up-to-date & effective pool of eContent & catalogue-related agencies for QDF in accordance with QDF’s procurement policies to ensure fast & cost-effective content sourcing
• Assist in the development & implementation of non-product content, campaigns and landing pages within the eShop to provide the highest quality of shopping experience
• Work closely with QDF’s eCommerce & Digital teams to support in the deployment of SEO and personalization
• Perform other department duties related to his/her position as directed by the Head of the Department

About you

The successful candidate will have the following qualifications and skills:

• Bachelor’s Degree or Equivalent with Minimum 4 years of job-related experience
• Experience working with eContent: PIM (Product Information Management Software)/Product information & CMS (Content Management System)
• Experience working in E-Commerce/Digital-related teams
• Experience working with external parties (agencies, suppliers)
• Experience working for an online retailer is preferred
• Experience with Web analytics is preferred
• Advanced MS Excel proficiency
• Fluent English
• Understanding of SEO (Search Engine Optimization) and Digital Shelf fundamentals
• Understanding of UX (User Experience) & Customer Journey principles
• Ability to establish efficient communication (both within the company & with external parties)
• High level of ownership & professional independency
• Structured & systematic approach to work
• Great attention to detail and results-driven mindset
• Understanding of online Content Optimization based on campaign deliverables is preferred