Overview

The role’s impact is to create the most consumer-centric digital product & services for Rosewood Doha.

Reporting to the Director of Marketing & Communications, the Digital Marketing Manager is responsible to lead the product development cycle of digital products, from strategy, and initiatives to execution.

Responsibilities

• Drive & implement the platform strategy for Rosewood Doha.
• Develop and execute digital projects across brand.com to enhance customer acquisition, generate business results as well as service efficiency
• Work collaboratively across teams; identify customers’ needs and design solutions covering their digital journey
• Engage and influence leadership for buy-in and support on key initiatives in terms of scope, requirements, resources, budget, schedule, contingency plan, etc.
• Plan and manage digital readiness activities including development and UAT monitoring, training, procedure manual preparation, communication, & release management.
• Analyze platform results ongoing; monitor market and competitors’ strategies, benchmark digital performance and processes against industry best practices, recommend and drive strategies and changes to grow the business
• Ensure digital projects are in full compliance with the regulatory requirements, manage and mitigate risks associated with digital projects

Critical Skills & Qualifications

• 5+ years experience in digital marketing, project management, and e-commerce (Experience in luxury brands is a plus)
• Extensive experience using website content management systems (Adobe Experience Manager is a MUST)
•  Very high level of attention to detail and ability to triage effectively and creative eye to optimize customer journeys
• High collaboration acumen and high motivation to self-learn and challenge status quo
• Possess an agile startup mindset and able to adapt quickly to changing circumstances
• Experience in leading complex digital projects involving multiple stakeholders