Engagement Specialist (Loyalty Programs)

Company: Full Time Starlink
  • Location: Doha, Qatar View on Map
  • Date Posted: July 17, 2023
  • Salary: Negotiable

About the job

Role Summary

Engagement specialist is responsible to manage all Marketing, Branding and Communications of the Loyalty Program.

Main responsibilities shall include:

  • Develop and implement all program communication and content targeting to program members and partners for all products under the loyalty program
  • All preparation and alignment for communication updates on channels:
  • Website
  • App
  • social media
  • Search engines
  • Mobile marketing
  • Marketing Collateral
  • Newsletter
  • ATL and BTL communication
  • New Partner and Promotion launches.
  • Reach out to BI/Ops team for data and prepare targeted Engagement campaigns.
  • Coordinate with Partnership team for any potential campaign to run or discuss with existing partners
  • Prepare Loyalty Campaigns for review by management and mapping campaigns for the execution through channels
  • Execution and evaluation of all campaigns:
  • New Partner Launch
  • Partner Promotion
  • Seasonal Promotion
  • Collaboration Campaigns
  • Program Promotion
  • Post Campaign Analysis and reports submission
  • Carry out any additional tasks, projects or responsibilities as may be assigned by supervisor, reporting manager or management from time to time.

Key Competencies and Experience Required for the Role

  • Minimum 5-7 years in a communication and digital marketing role.
  • Preferably within Telecom industry.
  • Experience in a digital marketing or campaign management role with relevant rewards industry experience.
  • Comfortable with data and analyzing the results of marketing campaigns.
  • Understanding of Consumer facing services across a multi-channel customer services solution.
  • Understanding of Loyalty Services and CRM
  • Confident communicator – ability to liaise and negotiate across the business and externally.
  • Drafting quality presentations and infographics
  • Can-do- attitude, team player and willing to go above and beyond.

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