Role Summary

Engagement specialist is responsible to manage all Marketing, Branding and Communications of the Loyalty Program.

Main responsibilities shall include:

• Develop and implement all program communication and content targeting to program members and partners for all products under the loyalty program
• All preparation and alignment for communication updates on channels:

• Website
• App
• social media
• Search engines
• Mobile marketing
• Marketing Collateral
• Newsletter
• ATL and BTL communication

• New Partner and Promotion launches.
• Reach out to BI/Ops team for data and prepare targeted Engagement campaigns.
• Coordinate with Partnership team for any potential campaign to run or discuss with existing partners
• Prepare Loyalty Campaigns for review by management and mapping campaigns for the execution through channels
• Execution and evaluation of all campaigns:

• New Partner Launch
• Partner Promotion
• Seasonal Promotion
• Collaboration Campaigns
• Program Promotion

• Post Campaign Analysis and reports submission
• Carry out any additional tasks, projects or responsibilities as may be assigned by supervisor, reporting manager or management from time to time.

Key Competencies and Experience Required for the Role

• Minimum 5-7 years in a communication and digital marketing role.
• Preferably within Telecom industry.
• Experience in a digital marketing or campaign management role with relevant rewards industry experience.
• Comfortable with data and analyzing the results of marketing campaigns.
• Understanding of Consumer facing services across a multi-channel customer services solution.
• Understanding of Loyalty Services and CRM
• Confident communicator – ability to liaise and negotiate across the business and externally.
• Drafting quality presentations and infographics
• Can-do- attitude, team player and willing to go above and beyond.