Purpose:

The role is responsible for driving all developed and implement activities on Marketing and communications of the Loyalty Programs.

Responsibilities,

• Develop and implement all program communication and content targeting program members and partners for all products under the loyalty program
• All preparation and alignment for communication updates on channels: Website, App, Social media, Search engines, Mobile Marketing, Marketing Collateral, Newsletter, ATL and BTL communication
• New Partner and Promotion launches
• Reach out to BI/Ops team for data and prepare targeted Engagement campaigns
• Coordinate with the Partnership team for any potential campaign to run or discuss with existing partners.
• Prepare Loyalty Campaigns’ for review by management and mapping campaigns for execution through proper channels
• Execution and evaluation of all campaigns: New Partner Launch, Partner Promotion, Seasonal Promotion, Collaboration Campaigns, Program Promotion
• Post Campaign Analysis and reports submission
• Carry out any additional tasks, projects or responsibilities as may be assigned by the supervisor, reporting manager or management from time to time.

Key Competencies and Experience Required

• Experience in a digital marketing or campaign management role with relevant rewards industry experience.
• Comfortable with data and analyzing the results of marketing campaigns.
• Understanding of Consumer-facing services across a multi-channel customer services solution.
• Understanding of Loyalty Services and CRM
• Confident communicator – ability to liaise and negotiate across the business and externally.
• Drafting quality presentations and infographics
• Can-do- attitude, team player and willing to go above and beyond
• Minimum 5-7 years in a communication and digital marketing role. Preferably within the Telecom industry.