About the job
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Job Requirements and Responsibilities:
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds and maintains our social media presence.
Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorm new and creative growth strategies through digital marketing.
Plans execute, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize the user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Identifies critical conversion points and drop-off points and optimizes user funnels.
Qualifications / Skills:
Creating and maintaining client relationships
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education & Experience:
Bachelor’s or master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of ad-serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines