POSITION OBJECTIVE

• The position is responsible for developing, delivering, and communicating visual concepts and promoting the brand, products and services in-store
• Train and coach the store team to perform merchant-based VP and manage the daily, weekly and seasonal VP tasks

Key Responsibilities

Brand Image – Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye-catching displays whilst incorporating commercial sales opportunities

• Implement the brand-specific visual merchandising standards
• Coordinating store displays in line with brand guidelines and strategy
• Developing floor plans and maximizing visual impact
• Arranging merchandise, signage, fixtures and in-store layout guides
• Taking photographs of every changes done in the merchandise display
• Make use of creative lighting for windows
• Maximizing placement of new lines, re-merchandising the store when new trends build
• Create the layout of the store according to its categories
• Ensures proper merchandising of the items
• Collect reviews and feedback on the merchandise. Other Responsibilities
• Working closely with the operations and brand management team to increase sales
• Working with VM Manager and sales team to achieve commercial goals
• Involve in Pre-Opening of the stores and timely visits to ensure that the brand’s standards are properly implemented and followed
• Research current market trends and lifestyle