The Director of Vertical Marketing is responsible for leading the marketing strategy, planning, and execution across Snoonu’s business verticals (Food, Grocery, Qcommerce, Marketplace and other emerging categories). This role ensures that each vertical has a strong, differentiated positioning while aligning with Snoonu’s overall brand strategy. The Director will oversee a team of vertical marketing managers and work closely with Commercial GMs, Product, and cross-functional stakeholders to deliver growth, retention, and customer engagement.

🛠 What You’ll Get Your Hands On

• Strategy & Leadership
• Develop and own the vertical marketing strategy, ensuring alignment with company objectives and the overarching Snoonu brand.
• Translate vertical business priorities into impactful marketing campaigns that drive awareness, adoption, and retention.
• Build and manage a high-performing vertical marketing team with expertise across verticals.
• Act as the key bridge between vertical business units (Commercial GMs, Operations, Product) and the Marketing organization.
• Vertical Campaigns & Execution
• Design and execute integrated marketing campaigns (ATL, BTL, digital, influencer, CRM) tailored to each vertical’s audience and objectives.
• Localize campaigns to resonate with Qatari culture while applying innovative global best practices.
• Collaborate with the Creative Production, PR & Communications, CRM, and Performance Marketing teams to ensure consistency and efficiency.
• Lead Brand, Strategic, seasonal, and tactical campaigns (Ramadan, Eid, Back to School, National Day, etc.) with a vertical focus.
• Business Partnership
• Work hand-in-hand with Commercial GMs to align marketing initiatives with revenue goals, product launches, and merchant partnerships.
• Partner with Product and CX teams to enhance vertical experiences, from in-app merchandising to customer journeys.
• Utilize customer insights, data, and market intelligence to inform vertical strategies and enhance performance.