The Director of Marketing will oversee all marketing planning and execution strategies for the hotel. They will develop and implement comprehensive communication and marketing plans to elevate the property’s prestigious identity, ultimately driving revenue growth.

What will I be doing?

As the Director of Marketing, you will oversee all marketing planning and execution strategies for the hotel. You will be responsible for developing, managing, and executing comprehensive branding and marketing initiatives, including budgeting, social media, website management, digital and print advertising, collateral, video and photography assets, and public relations. Your goal is to maximize exposure, drive revenue growth, and increase market share.

Key Responsibilities:

Develop & Implement Marketing Strategies

• Create strategic marketing and PR plans in collaboration with the General Manager, Commercial Manager, and Director of Revenue Management.
• Establish annual, monthly, and segment-specific marketing budgets.
• Leverage competitive data, demand analysis, and market mix management to inform deployment strategies across print, digital, and social media channels.

Drive Revenue & Brand Awareness

• Develop and execute short- and long-term media and marketing plans to enhance brand visibility and increase revenue. Work with on-property and regional revenue management teams to develop targeted promotions and offers.

Lead Marketing Execution & Team Management

• Guide internal marketing teams and external suppliers to execute marketing plans that align with business objectives. Ensure commercial efforts are aligned across all hotel departments.

Manage Marketing Channels & Assets

• Oversee social media, website management, digital and print advertising, email marketing, collateral, and PR strategies.
• Direct the creation, budgeting, and development of visual assets, including arranging photo and video shoots.
• Develop and manage content strategies for hotel websites.

Identify Strategic Partnerships & PR Opportunities

• Seek and manage external partnerships and sponsorship opportunities for joint marketing efforts.
• Coordinate influencer strategies with the public relations team to enhance social media engagement.
• Collaborate with corporate partners, including Brand, Destination, and ECG teams, to align marketing initiatives

What are we looking for?

We are seeking an innovative and results-driven individual who can develop and implement effective marketing strategies to elevate the hotel’s brand and commercial success. The ideal candidate is action-oriented, creative, and possesses a strong understanding of the hospitality industry.

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• At least 2 years of experience in a senior marketing role, preferably in the hospitality sector
• Proven experience in brand positioning, digital marketing, and revenue-driven strategies
• Strong knowledge of the local market and its competitive landscape
• Experience in a luxury hospitality brand, with a strong understanding of premium guest expectations and brand storytelling
• Strong leadership skills, with experience managing internal teams and external agencies
• Proficiency in digital marketing platforms, including SEO, PPC, social media, CRM, and email marketing
• Exceptional communication and presentation skills, with the ability to collaborate across multiple departments
• Ability to analyze market trends and translate data into actionable marketing strategies
• Experience in public relations, influencer marketing, and strategic partnerships to amplify brand awareness
• Ability to multitask in a fast-paced environment, handling multiple campaigns and initiatives simultaneously