Job Purpose

To lead the Sales & Marketing function within ETC (Electro Trade Department) in achieving sustainable revenue growth, profitability, customer satisfaction, market expansion, operational excellence, and team development while ensuring compliance with company policies, values, strategic objectives and ethical business practices.

Principal Accountabilities:

Strategic Leadership

Develop and execute the company’s sales and marketing strategy to achieve sustainable growth, profitability, and market leadership.

Establish annual business plans, sales budgets, targets, and KPIs aligned with company objectives.

Identify market opportunities, industry trends, and new business sectors to expand the customer base and product portfolio.

Sales Management

Lead and manage the trade and project sales teams to achieve annual sales, gross profit, and market share targets.

Monitor sales performance, pipeline development, forecasting, and business opportunities.

Develop pricing strategies and commercial plans to maintain competitiveness and maximize profitability.

Ensure effective customer acquisition, retention, and account management.

Marketing & Business Development

Drive marketing initiatives, sales campaigns, exhibitions, conferences, customer events, and promotional activities.

Build strategic partnerships with suppliers, vendors, distributors, consultants, contractors, and key stakeholders.

Strengthen brand visibility and market presence through continuous business development activities.

Customer Relationship Management

Develop and maintain strong, long-lasting relationships with key customers and strategic accounts.

Ensure high levels of customer satisfaction through timely support, responsiveness, and value-added services.

Address customer concerns and ensure effective resolution of issues.

Cross-Functional Leadership

Collaborate closely with Management, Estimation, Procurement, Warehouse, Finance, and Operations teams to ensure business objectives are achieved.

Ensure timely delivery of products and services while maintaining customer satisfaction.

Support inventory optimization, including the movement of slow-moving and aging stock.

Financial & Commercial Control

Drive revenue growth while maintaining healthy profit margins.

Monitor customer credit approvals, receivables, collections, and cash flow performance.

Ensure strict follow-up of payments, Cash collection, PDC collections, and credit control procedures.

Team Development & Performance Management

Recruit, mentor, train, and develop a high-performing sales and marketing team.

Establish KPIs, conduct performance reviews, and implement succession planning.

Promote a culture of accountability, continuous improvement, and professional development.
Operational Excellence

Lead continuous improvement (Kaizen) initiatives to enhance sales processes, efficiency, customer experience, & services quality and results.

Develop and implement SOPs, policies, and best practices across the sales organization.

Ensure compliance with company values, policies, governance requirements, and ethical business practices.
Market Intelligence

Monitor competitor activities, pricing trends, market developments, and customer requirements.

Provide regular market intelligence and strategic recommendations to management.

Identify new products, solutions, and business opportunities to support long-term growth.
Knowledge of the Qatar Market

Excellent knowledge of Qatar market traders, MEP contractors, and Main Contractors

Required Qualifications

Education: Bachelor’s Degree.

Experience: Minimum 8+ years in related fields.

Specialization:

Knowledge of the Qatar market, English/ Arabic/ Urdu speaker