Department: NUQ Marketing

Salary/Grade: EXS/8

The Northwestern University in Qatar Digital Engagement Specialist is responsible for developing, curating, and managing content across NU-Q’s digital platforms to amplify institutional visibility, drive audience engagement, and support strategic storytelling. This role serves as the university’s digital voice—crafting timely, creative, and impactful messages that reflect NU-Q’s mission, priorities, and personality. The ideal candidate is a creative thinker with a strong editorial sensibility, social media fluency, and a deep understanding of digital audiences.

Essential Duties And Responsibilities Social Media Management

• Plan, publish, and manage content across NU-Q’s institutional social media accounts (e.g., Instagram, X/Twitter, LinkedIn, Facebook, YouTube, BlueSky).
• Monitor engagement, trends, and sentiment; respond to inquiries and community feedback in a timely and appropriate manner.
• Manage editorial, content calendars, campaign schedules, and audience growth strategies.
• Work closely with the design and editorial teams to develop multimedia and visual-first assets.

Digital Content Creation

• Research, write, produce and edit digital-first stories, captions, and posts for web and social channels.
• Develop platform-specific copy that is concise, audience-driven, and aligned with NU-Q’s brand voice.
• Produce and collaborate on the creation of graphics, short videos, reels, stories, and interactive content.
• Support coverage of live events, university initiatives, and campaigns through digital storytelling and real-time content.

Analytics & Strategy

• Track KPIs (engagement rates, impressions, click-throughs, etc.) and produce regular performance reports.
• Recommend data-informed improvements to digital content strategy, timing, and tone.
• Stay current on social platform updates, algorithms, and trends to optimize content and reach.

Cross-Departmental Support

Coordinate with faculty, staff, and departments to promote academic programs, events, and research

• Ensure timely updates of digital content on NU-Q’s website, social media channels and digital platforms as needed.
• Support reputation-related communications in collaboration with leadership.

Team Collaboration

• Contribute to a collaborative and supportive team culture.
• Participate in regular team meetings and workshops.
• Support documentation and shared resources to enhance knowledge retention.

Other duties, as assigned by the Assistant Dean and senior leadership

Minimum Qualifications (education, Experience, Certifications, Skills)

• Bachelor’s degree in Digital Media, Communications, Journalism, or a related field.
• 2-3 years of experience managing social media and digital content, preferably in a university, media, or creative agency setting.
• Excellent writing and editing skills with a strong grasp of voice, tone, and platform-specific communication.
• Experience using scheduling and analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics).
• Proficiency in digital content creation tools (e.g., Canva, Adobe Express, CapCut, or similar).
• Ability to manage multiple priorities in a fast-paced environment and work collaboratively across teams.

Preferred Qualifications (Education, Experience, Certifications, Skills)

• Advanced graphic, animation, and video editing skills.
• Highly skilled with content management systems (e.g., WordPress), social media and display platforms.
• Understanding of Arabic language and cultural nuances.
• Experience working in a bilingual or international educational environment.

The target budgeted salary for this position is $70,020 to $90,260 annually. Offers will be based on candidate experience and education, as well as equity within Northwestern University.