Responsible for driving the performance and profitability of the roaming segment by delivering customer growth, revenue, contribution margin, and NPS. This role has to develop a deep understanding of high-value customers’ needs, lifestyles, and aspirations, translating the insights into compelling, world-class roaming propositions and experiences. The person on the role will lead end-to-end marketing and go-to-market strategy to strengthen Vodafone’s position among high-value roaming customers.

• Manage the Roaming Segment, ensuring delivery of key performance metrics including customer growth, revenue, contribution margin, and NPS.

• Ensure to Develop and maintain a deep understanding of high-value roaming customers by continuously analysing their behaviours, needs, and aspirations through data-driven insights and regular engagement.

• Design and execute an insight-led, end-to-end marketing and go-to-market plan/strategy to drive growth and strengthen Vodafone’s positioning in the high-value roaming segment.

• Define and implement a marketing roadmap encompassing ATL, BTL, and digital activities to maximize awareness, acquisition, and customer engagement.

• Collaborate with cross-functional teams across Commercial, Technology, and Customer Operations to ensure flawless execution of segment initiatives.

• Monitor market trends, competitor activities, and industry best practices to proactively identify opportunities and recommend strategic responses.

• Utilize Big Data and analytics to track customer behaviours, usage patterns, and campaign effectiveness, driving informed decision-making.

• Lead the design and execution of go-to-market activities for new roaming products, ensuring timely launches and alignment with brand standards.

• Own and manage the Roaming NPS performance by identifying customer pain points and implementing improvement initiatives to enhance overall satisfaction.

• Partner with internal stakeholders to create and sustain a superior roaming customer experience across all touchpoints.

• Present segment performance, key insights, and strategic plans to senior management and leadership forums to support business decision-making.

• Ensure effective communication and alignment across the organization to inspire ownership and commitment towards achieving segment goals.

• Perform any additional project, task or activities assigned/delegated by the Line Manager.